Marco Iansiti and Karim R. Lakhani now demonstrate how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have impeded business growth for hundreds of years. The new preface examines how the coronavirus crisis forced organisations like Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed. Research demonstrates how AI-driven processes are significantly more scalable than traditional processes, allow massive scope increase, enable companies to cross industry boundaries, and create powerful learning opportunities — to drive ever more accurate, complex, and sophisticated predictions. Examples of these companies include Airbnb, Ant Financial, Microsoft, and Amazon.
