The StoryBrand methodology is a tried-and-true remedy for the difficulty company executives have in describing their organisations. Customers won’t grasp what you can do for them and won’t interact if your message isn’t clear and distinct, costing you potential sales, chances for customer engagement, and much more.
In Building a StoryBrand, Donald Miller shows marketers and company owners how to leverage the seven universal components of effective tales to significantly enhance consumer engagement and business growth.
