Millions of salespeople have learned how to close a transaction from America’s top corporate sales trainer, Stephan Schiffman. The author of the most recent edition of Cold Calling Techniques (That Really Work!) will explain why cold calling is still an important part of the sales process as well as where to obtain the greatest leads. His time-tested advice contains useful discussion topics that you’ll need to address in order to effectively explain your product or service and set up a meeting. It has been updated with fresh material on e-mail selling, improving voice-mail messages, and online networking.
