Can a good business grow into a great one? How, if so? Jim Collins comes to the conclusion that good to great can and does happen after a five-year research endeavour. He reveals the fundamental factors in this book that allow some organisations to advance from good to great while other organisations stay at the good level. His discoveries are surprising—and occasionally even shocking—to the modern mind since they are rigorously substantiated by data. A management book that reads like a fast-paced novel and is packed of important concepts is what Good to Great accomplishes. One of the most significant business books ever written, it is widely acknowledged as such.