How to make friends and exert influence The self-help book “How to gain friends and influence people” is considered the originator of this genre. It was written by Dale Carnegie and released in 1936; more than 30 million copies have been sold. It has seen numerous revisions and printings. This book’s edition from 2004 is this one. It was listed among the top 100 novels of 2011 by Time magazine. This book serves as a manual for enhancing one’s aura in society. It involves altering your own behaviour in order to alter how the world perceives and treats you.