Michael Gerber dispels the myths around establishing your own business and explains how everyday preconceptions may get in the way of running a business in this first new and completely revised edition of the over two million copies bestseller The E-Myth. Then he takes you through the stages of a business’s life — from entrepreneurial infancy to adolescent growing pains to mature entrepreneurial perspective: the guiding light of all successful businesses — and shows you how to apply franchising lessons to any business, whether it’s a franchise or not. Finally, Gerber makes an important distinction between working on your business and working in your business, which is often missed.
