The Power of Broke

The Power of Broke

Since he first began selling his hand-sewn t-shirts on Queens’ streets, Daymond John has been putting the power of broke into practise. Daymond had to come up with unconventional strategies to market his goods because he had no money and a $40 budget. Because invention flourishes in times of need, he came up with a clever marketing strategy that turned the FUBU brand into a $6 billion global sensation. But if he hadn’t begun with nothing but a hope-filled heart and a fierce determination to achieve by all means, it might not have occurred.

The Power of Broke
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