The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company

The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company 

Robert Iger

Robert Iger took over as CEO of The Walt Disney Company in 2005, at a challenging period for the company. Competition was fiercer than ever before, and technology was evolving at a faster rate than at any other point in the company’s history. His strategy was simple: recommit to the premise that quality counts, embrace technology rather than fight it, and think bigger—think global—to make Disney a stronger brand in international markets.

The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company

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