How did become the world’s fastest growing software firm in less than ten years from a start-up in a rented apartment? Marc Benioff, the inspirational founder, chairman, and CEO of, describes for the first time how he and his team developed new commercial, technological, and charitable models suited to this period of remarkable change. Benioff’s story will aid business leaders and entrepreneurs in standing out, innovating more effectively, and expanding more quickly regardless of the state of the economy by demonstrating how the company not only survived the dotcom implosion of 2001 but also went on to define itself as the pioneer of the cloud computing revolution and launch a $46 billion industry.
